Long gone are the days of having to walk around with a pocket full of business cards at every networking function or sales meeting. Everything’s gone digital now and we couldn’t be happier.
Digital business cards are easier to create and share, plus they can contain more comprehensive information so people get a more complete overview of what your business is all about in one glance.
As with any new technology, however, there is a right and wrong way to use a digital business card. Let’s take a look at these do’s and don’ts:
The Do’s Of Using A Digital Business Card
#1| Keep the design simple, yet professional
A business card contains snapshot information about your business. Just because you’re opting for a digital version is no reason to go overboard with the design. Focus more on the readability — easy-to-read fonts, concise message, and clear calls to action.
Don’t be afraid to seek professional help either. Your digital business card is an extension of your brand, a first impression, so to speak. You won’t be doing yourself any favors if the design is drab or sloppy.
#2| Include a headshot if possible
A professional headshot on a digital business card can make it seem more relatable. This builds trust. People like to know who they’re dealing with, and having a face on the business card is a great way to put their minds at ease.
Of course, you’ll need to consider where to place the headshot on the card and the ideal size — too big, and it takes up needless space, which means less room for other important information. Too small, and it’s like, ‘why even bother?’
#3| Always share your cards with a personal note
When sending out your digital business cards, be sure to include a personal note or short pitch. The idea behind this is to “break the ice” and make the recipient feel like you truly value them.
Keep the text short. Specifically mention how and where you met them to build familiarity. This makes them more willing to open the card and read its contents.
#4| Maintain proper business etiquette
When sharing a physical business card, you don’t just walk up to random strangers and shove the card in their faces. Instead, you give the cards to people who may have a genuine need for what you offer. It’s the same with digital business cards.
Take the time to research the potential recipients of your cards and only send them to those who will likely need it.
The Don’ts Of Using a Digital Business Card
#1| Avoid including needless information
Digital business cards are larger than physical cards but don’t use that extra space for irrelevant information. It’s okay to be passionate about the many awesome solutions your business offers, but with a business card, less is more.
Don’t try to cram all that information in the card. People should read your business card and want to contact you to learn more about you do.
#2| Do not use jargon
Yes, some industries are famous for their never-ending flurry of buzzwords and related jargon. However, a digital business card is no place for such wordings.
If people have to reference a dictionary or a Google search to find the meaning of the message on your business card, then it has already defeated its purpose.
#3| Don’t share outdated cards
Every networking event, every sales meeting, is an opportunity to present you and your business in the best possible light. This means the information contained on your business card must be current at all times.
Since it’s digital, it’s so easy to update. Double check every piece of info on the card, especially the company name and contact details. Additionally, make sure there are no typos or grammatical errors in sight.
#4| Don’t condescend on others for not having a digital business card
Digital business cards provide a number of advantages over physical cards, but not everyone has hopped on the digital revolution bandwagon.
If you’re at a function and you exchange info with someone who still uses a physical business card, don’t condescend or make distasteful comments about them lacking tech prowess. There’s no reason for it and in some cases, can ruin your chances of establishing a successful connection.
Even in today’s digital age, business cards remain a relevant tool for networking and connecting with potential clients. Talk to DigiCard today about your digital business card needs. Simply fill out our contact form and we’ll get in touch with you shortly.