How we live our lives and conduct our businesses has changed a lot over the past decade. Phone calls have given way to chat or text messages. Mail is now sent online. It’s now common to have classes or meetings via Zoom or other similar platforms.
Despite these changes, business cards remain a constant. It doesn’t matter if you have a paper business card or a digital one. It still is a good way to market your brand and connect to prospective clients. Although many would argue that giving a physical card is more meaningful now. It’s the same argument people would makeover how special a letter is over an email.
One interesting change that has happened is the rise of personal business cards. These work the same way as business cards. But it markets someone more important – you.
Do You Need Your Own Business Card?
Yes, you do.
It’s not unusual for people to have their own business cards these days. Whether it’s for the company you work for or your own stash, the goal is the same. You use a business card to give the other person the information they need to contact you.
Personal business cards are also crucial in certain situations. You need them when you’re looking for a new job. Even if you’re not, you can share them with people who can give you new opportunities. You also need to have the best free business cards if you’re a freelancer. They’re also a good way to build your network and expand your personal brand.
Reasons You Should Have Your Own Personal Business Card
People today need a strong online presence if they want to succeed. A customized business card can help you establish your personal brand. You can also use a digital card for online channels. Meanwhile, a traditional business card is a powerful tool you can use offline. Here’s how business cards give you an edge:
- You’ll appear professional. Details matter. Having a business card to hand over during an interview is a small but important detail. It shows that you’re a sharp and proud individual. It gives a positive impression and tells people your career or business is important.
- It makes an impact when networking. You can elevate a conversation when you give a prospect a well-designed business card. You’ll end the meeting on a positive note. It could be impressive enough that the other person will give you a call.
- They can stand in for your resume. Only someone who’s job hunting carries their resume with them. You’ll also appear strange if you have them with you during a networking event or a convention. A personal or digital business card is better. It’s portable and a well-designed card can be enough to catch a prospective client’s attention. What’s more, a digital card can have a link to your resume or portfolio.
- You’re ready to strike when you see an opportunity. You’ll never know who you’ll meet on the train or at your aunt’s party. You might strike up a conversation with a buyer or become introduced to a CEO. It’s handy if you can slip them your personal business card. This spontaneous meeting can be the start of great things for you.
How to Personalize Your Business Card
As mentioned, a personal business card can help you market your brand. You can use the card’s design to make a statement or showcase your vision. To do that, you have to know what to put on a business card aside from your name and contact number. Here’s what people want to see in a spectacular business card:
- Name: It should match the name you use in your emails and LinkedIn profile. Save the handles for your social media accounts.
- Contact Details. This should be the email address and phone number that you are using at the present.
- Title: It can be your position in your company or a title you gave yourself. It should reflect your mission and/or area of expertise.
- Personal Website: This is a good inclusion in any business card. You should have a website where prospects can get to know you and your brand.
- Social Media Profiles: Make sure you include your LinkedIn URL. This is a good platform to use to connect to people in your industry. You can also include links to your Facebook, Twitter, or other social media accounts.
- Custom Logo: This isn’t necessary, but it could be a great addition. Eschew the generic shapes and go for something that represents you. If you’re having trouble coming up with a logo, a monogram is a good choice.
- Value Proposition: This is also not required, especially if the card appears crowded. But a value proposition can make an impact if you can come up with a strong statement. It has to be short but descriptive. The person reading it should understand where your specialty lies.
- Photo: it’s rare to see a photo on a conventional business card. Make sure you’re in the appropriate industry for this. A photo on a realtor or model’s calling card is fine. But it would look weird on a lawyer or IT engineer’s card. A photo is a good addition to a digital business card though.
Many people now use both sides of their personal calling cards. The sheer volume of information they want to share makes it necessary. But you should consider leaving it bare. It will allow prospects to make notes about you and your brand. It could be the key to the prospect getting in touch with you.
Personalize and Make Your Mark
A personal business card is a good addition to your marketing repertoire. DigiCard can help create it for you. Our app can teach you how to make a digital business card. Its modern design and simple interface make things easy. You can use this card to engage prospects and reach more people. You can contact us at https://www.digitalbiz-card.com/.
