The pandemic has changed the ways we do business and form connections. Many companies scrambled to create a digital footprint and embrace online transactions. Many events are now done online. Handshakes have given way to nods and fist bumps. Business cards remain a vital element in reaching prospective clients. But many professionals are now using a digital version of it.
Almost all professionals have business cards. These small cards have the individual’s name, company position, and business address. They’re handed out to prospects and clients so they’ll know how to get in touch with you. Digital business cards work the same way except they’re online. They can also carry more information and are easier to share.
You should have a business card made if you want to get ahead in business. Here’s what you should know about it:
Where to Get a Business Card
A lot of people wonder where to get business cards. If you’re going for a conventional paper card, you can look for a reliable printing company. There are some that even specialize in business cards. You can make your own business cards free using a printer and a good computer program.
The digital version of a business card is easier. You can also make your own using your smartphone or Gmail. There are also a lot of apps that you can use, like DigiCard, HiHello, and About. Me. Most apps are free. But you’ll have more options and enjoy more features with a paid one.
Why You Need a Business Card
Business cards have been around for centuries. It will continue to be relevant for centuries more. No matter how advanced our technology becomes, you will still need it. Here’s why:
- They’re effective marketing tools. A well-designed card won’t become discarded or, in the case of digital cards, deleted. They also will work for you for years. Your client will continue to use it as long as they have a need for your service.
- Digital cards are good for the environment. You won’t need to chop countless trees to print a digital business card.
- Business cards add a personal touch. It has a bigger and better impact than an email or an online marketing flyer.
- They’re easy to share. Digital business cards have a distinct advantage in this area. A satisfied client can show or share your card with a tap of the screen.
How to Pick the Right Card for Your Brand
Your business card is the first interaction prospective clients have with your company. It’s why your card must make a positive impact right from the start.
Digital business cards should have more than your contact details. It should also look professional and should embody your brand’s values. It’s a good idea for you to know how to design a business card. It will help you decide how best to present your brand using either a slip of paper or an app. Here’s what you should do to get started:
Find an Appropriate Template
Your business card represents you and your company. It’s why the design you choose should personify your brand or your values. If you’re an architect or designer, a card with crisp lines and a modern style would look impressive. If you’re an event organizer, you can go with either a flamboyant look or a classy template. It will depend on the image you’re projecting.
It’s not hard to pick a template. Most digital card apps offer a wide variety of templates to choose from. You can also ask a graphic artist to design one for you.
Pick the Right Font
It’s good to use the same font people see on your website or marketing materials. It shows consistency and will help with brand recall. The typeface you pick should also epitomize your business. An elegant script will work well for a consultant or a wedding coordinator.
The size of the font also matters. A 12pt font is the standard size for the company name. Key information, like your name or position in the company, should be 8pt. You can even have it in a bigger size, in bold, or in a different typeface. But never use a font size smaller than 8pt.
Choose a Good Size and Shape
When it comes to paper business cards, the orientation and size make a big difference. It can impact the font size and how much information you can put on the card. It can also hint at the kind of company you own. Cards with irregular shapes or longer than usual say your company is bold and brave.
Meanwhile, a thicker card with a solid color can imply class and luxury. It’s why exclusive credit cards are often black. The shape and size don’t matter so much with digital cards. You can play around with the design, but the device’s screen will affect the size.
Decide on the Details
You should decide what to put on a business card before you have one made. The card should include everything the client needs to get in touch with you or find your business. But the information should appear in a way that’s organic and clear. You don’t want your card to appear cluttered.
It’s a given that your card will have your name, company name, and job position. It should also have the relevant address, like that of your physical store or website. Make sure you include your phone number and email address.
One advantage digital business cards have is the amount of information it has. You can add all your relevant social media handles. You can also upload your resume, portfolio, or even a video introduction. It’s why many people describe digital cards as their own mini-website.
Keep in Touch with the Right People
DigiCard ensures your prospect and clients know how to reach you. Our digital card app is one of the best in the industry. It has helped dozens of major companies, and it can help you too. We offer modern designs and a responsive interface. You can also customize it to fit your brand. You can reach us at https://www.digitalbiz-card.com/.