Businesses are changing every year. Many companies have started going paperless. The pandemic has also forced many establishments to conduct businesses online. But even with all the innovations, there’s one thing that will remain constant – business cards.
Business cards have been around for centuries. And it will remain relevant for centuries to come. It doesn’t matter if you’re using the traditional paper card or a digital one. Research shows that a company’s sales output goes up by 2.5% for every 2,000 cards shared.
The design of your business card also matters. A well-thought-of layout can make your card more effective. An Adobe study revealed consumers remember colored cards more than ordinary white ones. It’s why you should learn how to design your own business cards. It’s not rocket science, and this article will help you come up with a good one.
How to Make Your Own Business Card
People now have more options when it comes to making free business cards. You can use a digital card app or a similar program. You can also use Google or your smartphone to make a card.
- Digital Card Apps: There are many free apps you can use. Some of the more popular ones are DigiCard and HiHello. You make an account on their site and you can start using their software. It’s easy to create your digital business card because you’ll have various templates to choose from. Most companies offer free services, but you can enjoy more and better features if you opt for a paid service.
- Graphics Software: Use programs and websites to design your own business card. You can also create one on Word.
- Google: You can also create your own digital business card on Google. You need to have a Gmail address first. Once you’re logged in, you choose “Contacts” and click on “Create Contact.” You fill in the necessary information and save it. You can make this a part of your email or share it with all your contacts.
- Smart Devices: You can also create a business card using your favorite smartphone. Download the app of your choice and create an account. Look for “Create a Card” to start the process. Don’t worry. You’re guided throughout the process. You can also edit your finished work anytime.
Tips for Designing an Effective Business Card
Business cards are no longer limited to conventional black and white cards. Now companies are becoming more creative in making their mark. While you want to stand out, you also want your card to convey the crucial details about your company. Here’s how to design a business card that produces results.
- Stay Simple
The quicker people can get the information they need, the better. Many consumers don’t believe in delayed gratification anymore. It’s why you want your business card to have a simple design. Be careful with your use of colors. Limit yourself to three colors at most. You should also use straight, clean lines.
These rules also work well for digital business cards. While you can put more details in a virtual card, you don’t want it to look cluttered.
- Think Outside the Box
You can still be bold while keeping things simple. Look for a way to incorporate an eye-catching logo or a unique color. The key is not to go overboard. If your logo already draws attention, there’s no need to use five different colors with it.
There are other ways to show your brand’s creative side. For paper business cards, you can eschew the rectangle shape and go with a round or square card. You can use embossed lettering or paper with an interesting texture.
- Make Sure You Cover the Essentials
You should put a lot of thought into what to put on a business card. You don’t want to fill it with too much information. Every space in that card is prime real estate, so use it well. Your card should show the essentials. These would be your name, job title, company name, address, and contact number. If you can, include your email address or website URL. Some brands include their logo or vision statement, but it entails some clever design maneuvering.
You have more leverage with a digital business card. Aside from your name and contact details, you can also add links to your social media profiles. Some digital business card apps even have audio or video features. You can also include your portfolio or resume. Think of it as your very own mini-website.
- Use a Legible Font
Calligraphy-style lettering looks classical while a multi-colored font looks fun. But can your prospect read your address? Many people are often caught up in coming up with something creative. They forget their prospect wants easy to read information. It’s why you should choose fonts with clean lines and are easy to read.
You should also consider the industry that you’re in when deciding on the font. If you’re in the more traditional niche, choose regular fonts. If you’re in the design or creative industry, you could get away with some unconventional fonts. Don’t forget the cardinal rule. If it takes extra time to decipher, the prospect will move on to the next business card.
Make Your Presence Known
Want to boost sales? DigiCard can help you. Our digital business card app is one of the best in the market today. Dozens of top brands use it for its modern design and smooth interface. You can add links to your social media and website. You can also include an audio introduction. Our digital cards ensure you engage more people. You can get in touch with us at https://www.digitalbiz-card.com/.